Top 5 iOS Personal Finance Apps in Israel: Q1 2025 Performance

In the first quarter of 2025, the personal finance app landscape on iOS in Israel showcased varied performance across the top five applications. This analysis, powered by Sensor Tower data, provides insights into the trends in downloads, revenue, and active users for these apps.

FamilyBiz - כסף ביטוח פנסיה saw a notable decline in weekly revenue, starting at about $1.1K and dropping to $312 by the end of March. Weekly downloads fluctuated, peaking at 583 in early January before settling around 163 at the quarter's end. Active users remained relatively stable, hovering around 2.4K throughout the period.

Splitwise maintained consistent performance with revenue gradually increasing to $258 by early March. Downloads remained steady, averaging over 1K weekly, and active users peaked at 43.9K in early March, indicating robust user engagement.

TravelSpend: Travel Budget App experienced stable weekly revenue, fluctuating between $154 and $253. Downloads showed a slight decline, from 391 at the start of January to 210 by the end of March, suggesting a decrease in new user acquisition.

iCount - Business Management had a varied revenue trajectory, with a peak of $249 in late March following a low of $27 in mid-January. Downloads were minimal, with a slight increase towards the end of the quarter, indicating potential growth in adoption.

!פשוט לשלוט בכסף - MyFinanda displayed fluctuating revenue, ending the quarter at $122. Downloads were low, with a noticeable drop in mid-February but recovering slightly towards the end of March.

These insights reflect the dynamic nature of the personal finance app market in Israel. For more detailed analysis and updates, visit Sensor Tower's platform.